Who We are

We Proved Our System Works. We Were Our Own First Client.

We’ve mastered the complexities of digital publishing and content generation - as witnessed by the success of our own portfolio. Our tools understand and react to the performance of digital content across millions of engagement moments, and optimize every element along the way.

Where There is Content We Find Value.

Our dramatic results are made possible by five interlocking systems that work separately and together. The holistic outcome creates a new industry standard for extracting value from content, enabling publishers and brands to succeed in a challenging digital world.

Generating Higher Engagement, Increasing Revenue Per Session

We use data insights to source high-potential ideas and respond quickly to trends; sophisticated reporting enables us to craft engaging user journeys and optimize content in real time. Our unique storytelling strategy and rigorous editorial standards ensure high engagement and quality.

Our Partners

Our Technology

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System One:

Attribution ScienceTM

We can actually determine the value of multiple, complex combinations of millions of users as they interact with any individual unit of content, in real time. Value can be any combination of engagement, revenue, and/or the behaviors of users — as defined for each campaign.

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System Two:

The RefinerTM

Every major publisher at least A/B tests their content — but that alone is woefully inadequate today. That’s why we created The Refiner. It takes techniques formerly available to only the most sophisticated ecommerce players, and brings them to digital publishing. We can measure the impact of any change – among thousands - based on the campaign’s goals.

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System Three:

Central CommandTM

Our campaign management technology plugs into all relevant social and native channels. Which enables us to quickly achieve profound efficiency and scale. We create and launch thousands of campaigns supporting hundreds of stories, delivering tens of millions of visits at costs difficult for even the most sophisticated publishers to obtain.

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System Four:

Bidding BrainTM

This advanced bidding system orchestrates and interacts with all our systems, using machine learning and AI to continually drive performance. It identifies what’s working and understands the value of each of those variations for different audiences at different times. That’s value creation on the most sophisticated level.

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System Five:

Content DriverTM

Even the smallest copy and design changes can have massive impact. To achieve peak performance we use a combination of advanced machine learning and some human learning, too. Our massive database of historical performance tracks millions of creative variations and audience insights, so each campaign begins with an enormous head-start.

Two Ways We Make a Difference

Our Brands

Our digital portfolio is inspired by the themes and topics that users are most interested in. These brand-safe properties give advertisers the ability to reach relevant audiences with high-engagement content that continually surprises and delights users. At enormous, efficient scale.

Leveraging Our Expertise

Our agency’s mission is to deliver today’s three must-haves for successful digital campaigns: precision targeting, massive scale, and superior pricing. No one else checks all three boxes. Whether you need to drive visitors or distribute branded content, our in-house data-mining, AI and high-frequency bidding deliver the industry’s most robust solutions. Which explains we are growing so fast with the largest and most demanding publishers and brands.

The Team


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/ Founder linkedin

Gil Canetti

/ CEO wildfire linkedin

Peter Chang

/ VP revenue linkedin

Priel Hermelin

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Shay Zaidenberg

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Contact Us


1 World Trade Center
77th floor, Suite A
New York, NY 10007


Israel Office

Building A, 4th Floor, 26 Harokmim St, Holon, Israel


    How can we help you?