CCPA PRIVACY NOTICE

[Last Modified: December 27, 2023]

This California Privacy Notice explains how Content IQ, LLC, part of the Perion Network Ltd. Group (collectively referred to as “Content IQ”, “we”, “us”, or “our”), collect, use, and disclose personal information subject to the California Consumer Privacy Act. It also describes the privacy rights of California residents under the CCPA and how they can exercise those rights. Any terms defined in the CCPA and CPRA have the same meaning when used in this California Privacy Notice. This California Privacy Notice applies solely to California residents and supplements any other privacy policies or notices applicable to the Undertone Services that you visit or use.

Any capitalized terms in this California Privacy Notice that are not otherwise defined have the same meaning as they do in the CCPA or in our Privacy Policy. This California Privacy Notice also serves as our “Notice at Collection” under California law.

WHAT DATA WE COLLECT

We collect personal information relating to California residents when they use the Services, as well as in connection with our marketing activities. In the past 12 months, we have collected the following categories of personal information, as defined in the CCPA, relating to California residents.

Category	Example	Collected
A. Identifiers	Name, address, email address, online identifiers, internet protocol address, Social Security number, driver’s license, state identification card, passport number, account login credentials, or other similar identifiers	Yes: names, email address, online identifiers, IP address, unique identifiers
B. Contact, health, insurance, financial, or other personal information as defined in the California Customer Records Act, Cal. Civ. Code § 1798.80	Contact, health, insurance, financial, or other personal information	Yes: name
C. Protected classification characteristics under California or federal law	Age, marital status, sex, and veteran or military status	No
D. Commercial information	Information about past transactions or purchases	No
E. Biometric information	Physical or behavioral characteristics that are used or intended to be used to establish individual identity, such as for authentication or fraud prevention purposes	No
F. Internet or other similar network activity	Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.	Yes: information on a consumer’s interaction with a website.
G. Geolocation data	Device location, including precise geolocation	Yes: approximate location
H. Sensory data	Audio, electronic, visual, thermal, olfactory, or similar information	No
I. Professional or employment-related information	An individual’s employer, title, or years of employment	No
J. Education information	Information on your transcript or other educational records	No
K. Inferences drawn from other personal information	Certain inferences concerning an individual’s preferences and characteristics	No
L. Sensitive personal information	Government-issued identifying numbers, financial account details, genetic data, precise geolocation, race or ethnicity, religious or philosophical beliefs, union membership, mail, email, text messages, biometric data, health data, and sexual orientation or sex life	No

HOW WE COLLECT DATA

From you: For example, from forms you complete, contact us, requesting a demo, etc. We track your activities across the internet, for example, when you view or interact with certain content, web page or ad. We also collect your usage data automatically from measurement tools.
From third-parties: For example, from vendors who assist us in performing services for consumers, advertising networks, internet service providers, data analytics providers, social networks, and data brokers.

HOW WE USE DATA

We may use the Personal Information collected as identified above, for one or more of the following purposes:

Responding to support requests or an inquiry you submit
Reviewing the CV considered for a job posting, evaluating your qualifications for that position, etc.)
Monitoring and improving our services
Providing, marking and analyzing the services
Respond to law enforcement

WHO WE SHARE (DISCLOSE) DATA WITH

In the past 12 months, we have disclosed each of the above-listed categories of personal information concerning California residents for our business purposes to one or more of the following categories of third parties:

Marketing Partners	Companies that provide us with marketing and ad delivery
Service Providers	Software providers, communication services, measurement and reporting, customer and technical support, Services improvement, recruiting, data analytics providers
Other third parties with your consent or as necessary to provide our products and Services	Payment processors
Government entities and others with whom we share information for legal or necessary purposes	Regulatory and law enforcement agencies or other businesses in the context of a merger or acquisition

WE DO NOT SELL YOUR DATA

In the preceding twelve (12) months, we do not “sell” information as most people would commonly understand that term, we do not, and will not, disclose your Personal Information in direct exchange for money or some other form of payment. We may “share” Personal Information for “interest-based advertising” or “cross-context behavioral advertising.” In other words, we may share your Personal Information with a third party to help serve personalized content or ads that may be more relevant to your interests, and to perform other advertising-related services such as enabling our partners to serve such personalized content.

In the preceding twelve (12) months, we have “shared” Identifiers, Internet or other similar network activity, and geolocation data with ad networks for the business purpose of cross-context behavioral advertising.

Category (corresponding with the table above)

Category Recipient

Purpose of Sale or Share

Category A

Category F

Category G

Ad-network

Share for cross-context behavioral advertising.

Category A

Marketing and Analytics service providers

Marketing and Analytics

CHILDREN UNDER AGE 16

We do not knowingly collect information from children under the age of 16.

DATA RETENTION

We retain the Personal Information we collect for as long as it remains necessary for the purposes set forth above, consistent with applicable regulation, or until you express your preference to optout, where applicable.

The retention periods are determined according to the following criteria:

For as long as it remains necessary in order to achieve the purpose for which the Personal Information was initially processed. For example: if you contacted us, we will retain your contact information at least until we will address your inquiry.
To comply with our regulatory obligations.
To resolve a claim we might have or a dispute with you, including any legal proceeding between us, until such dispute will be resolved, and following, if we find it necessary, in accordance with applicable statutory limitation periods.

Please note that except as required by applicable law, we will not be obligated to retain your data for any particular period, and we may delete it for any reason and at any time, without providing you with prior notice if our intention to do so.

Online identifiers are usually kept for a few days. Other information usually will not be retained for more than 24 months.

When we delete your Personal Information, we do so in a way that prevents that information from being restored or reconstructed.

YOUR RIGHTS UNDER THE CCPA

If you are a California resident, you may exercise certain privacy rights related to your Personal Information. In some instances, we may decline to honor your request. For example, we may decline to honor your request if we cannot verify your identity or confirm that the personal information that we maintain relates to you, or if we cannot verify that you have the authority to make a request on behalf of another individual. In other instances, we may decline to honor your request where an exception applies, such as where the disclosure of personal information would adversely affect the rights and freedoms of another consumer or where the personal information that we maintain about you is not subject to the CCPA. Further detail can be found in the Data Subject Request Form available here.

California Privacy Right	Details
Right to Know	Right to know the categories of personal information described above that we have collected about you and the categories of sources from which we collected such personal information; the business or commercial purpose for collecting or sharing such Personal Information; the categories of personal information about you that we have disclosed to or shared with third parties for a business purpose and the categories of third parties to whom we have disclosed or shared such Personal Information; and the specific pieces (e.g., copies) of Personal Information we have collected about you.
Right to Delete	Right to request deletion of your Personal Information, subject to certain exceptions.
Right to Correct	Right to correct or amend Personal Information that we maintain about you
Right to Opt-Out of Sharing for Cross-Contextual Behavioral Advertising	Right to opt-out of the “sharing” of your Personal Information for “cross-contextual behavioral advertising,” often referred to as “interest-based advertising” or “targeted advertising.”
Right to Opt-Out of Sale	Right to opt-out of the sale of your Personal Information
Limit the Use of Sensitive Personal Information	Right to limit the use of your “sensitive personal information” for the purposes outlined in 11 CCR § 7027(m) of the CCPA.
Opt-Out of the Use of Automated Decision Making	In certain circumstances, you have the right to opt-out of the use of automated decision making in relation to your Personal Information.
Non-Discrimination	Right not to receive discriminatory treatment for the exercise of their privacy rights conferred by the CCPA. We will not discriminate against you for exercising any of your CCPA rights.

To learn more about your California privacy rights, please visit https://oag.ca.gov/privacy/privacy-laws.

HOW CAN YOU EXERCISE YOUR RIGHTS?

As a third-party business, we do not have a direct interaction with the end-user, however we provide the option to opt out of Sharing for Cross-Contextual Behavioral Advertising or Selling Personal Information by using the following opt-out options:

Use the “do not sell or share my information” footer on our website.
If you do not want to receive interest-based advertisements, you can limit the collection of certain information through your device settings.
Finally, you can make choices about data collection for certain companies which participate in such tools, by visiting an industry consumer-choice platform, such as the NAI or DAA.
Use the Global Privacy Control (“GPC”) signals.

Please know that opting out of interest-based advertising does not mean that you will not receive advertising. You may still receive ads, but those ads may be less relevant to your interests.

Other rights may be exercised by using the Data Subject Request Form available here.

NOTICE OF FINANCIAL INCENTIVE

We do not offer financial incentives to consumers for providing Personal Information.

CONTACT US:

Content IQ LLC.,

1 World Trade Center, Suite 71J, New York, NY 10007

privacy@contentiq.com

OTHER CALIFORNIA OBLIGATIONS

Direct Marketing Requests: You may request certain information regarding disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please use the Data Subject Request Form available here.

Do Not Track Settings: Cal. Bus. And Prof. Code Section 22575 also requires us to notify you how we deal with the “Do Not Track” settings in your browser. We do not respond to the Do Not Track settings.

California’s “Shine the Light” law (Civil Code Section § 1798.83): requires certain businesses to respond to requests from California customers asking about the businesses’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes. To make such a request, please send us the Data Subject Request Form available here.